Persil Ultimate

Produced for Liquid Pictures, this landmark campaign represents Unilever's first fully AI-generated commercial for the UK television market. The creative intention was to elevate the visual language of household care through highly controlled, hyper-real generative imagery. The visual logic explores the microscopic interaction between the cleaning agent and fabric, translating complex chemical processes into a captivating narrative. The workflow relied entirely on advanced AI generation techniques, seamlessly blended with sophisticated motion design and refined compositing. This innovative approach enabled the rapid fabrication of intricate textures, dynamic water elements, and precise product representations. The result is a premium film that demonstrates the immense potential and efficiency of AI-driven pipelines in mainstream commercial advertising.