Skoda Elroq

Produced in collaboration with Jungle agency and Glassy Films, this extensive Spanish national campaign for Skoda introduces the new Elroq model through a distinctively minimalist and conceptual lens. Comprising six distinct television commercials and a comprehensive print campaign, the project leverages advanced AI-driven imagery blended with precise 3D integration and high-end compositing. The visual narrative plays on the rediscovery of everyday shapes and conventions, using stark, contrasting colors and clean studio aesthetics to draw immediate focus to the product. By utilizing a hybrid artificial intelligence workflow, the production achieved a flawless, hyper-real finish that elevates the brand's contemporary identity while ensuring visual consistency across both broadcast and digital platforms. To ground the hyper-real AI imagery, the final 3D packshot was meticulously supervised in partnership with Feeling Visuel studio.