Qonto

Commissioned by Lighthouse Studio for Qonto, this international campaign unfolds an emotional narrative across Florence, Frankfurt and Paris. Entirely generated using artificial intelligence, the film weaves subtle visual parallels between formative childhood memories and the present-day success of three entrepreneurs. Each shot, from a Tuscan leather workshop to a Parisian design studio to a German construction site at night, has been synthesized to embody the core values of Passion, Craft and Hard Work. The art direction favors a hyper-realistic cinematic rendering, unifying intimate and carefully crafted atmospheres. A meticulous edit synchronizes these three narrative arcs to converge toward the message The power of small, showing how AI can elevate genuine human authenticity.