iPhone Unsend Messages

Inspired by the original TBWA spot for iPhone, I crafted a variant built entirely with generative AI and precise creative direction. A young man mourns a tiny bird, believing it dead, and sends a message of failure. Just as despair sets in, the bird wakes, alive and singing. With relief, he retracts his message, embodying the “unsend” feature in a comic twist. From script adaptation to AI imagery, editing, and art direction, the ad demonstrates how existing brand narratives can be reimagined into fresh emotional beats.