Givenchy

A cinematic spec ad crafted end to end, from concept to final packshot. In stark black and white, a lone man crosses the desert until an impossible oasis appears, its dense black water becoming a metaphor for inner redemption. The visual journey blends AI driven imagery, art direction, and editing into a stylized meditation on depth and desire. Crowned with an award at the AI Film Festival in Cannes, the piece transforms perfume advertising into a soulful allegory.